Real Estate Videos: A Necessary Tool for Toronto Realtors
If you're a realtor in Toronto and its surrounding areas and you just started reading this, then you're in luck because this month’s blog post on real estate marketing is especially for you. Here, we’ll talk about how you can use video to gain more clients, generate goodwill and ultimately achieve more success.
Benefits of Real Estate Videography
Let's talk about the benefits of real estate videography services for property agents. As a photographer, videographer, and graphic designer here in Toronto, many of my clients work in the property business, so I have a pretty good idea about the challenges that agents face in their daily business, especially when it comes to using the right kind of real estate media.
There is an incredible amount of competition. In Ontario alone, where I live, there are about 60,000 registered and licensed realtors, and about half of those are in Toronto, making it one of the most competitive markets in Canada.
How Real Estate Video Marketing Sets You Apart
Clearly, if you want to compete you really have to find a way to set yourself apart, so here we're going to talk about three ways that creating content with the help of a real estate videographer can help you stand out from the competition.
Why Realtors Should Invest in Videography
Here are three reasons why realtors should make videos:
They help you get discovered online, which is essential for your real estate marketing strategy
They keep you at the top of clients’ minds.
They allow you to gain a reputation as a leader in the industry.
Enhancing Online Discovery with the Best Video Marketing
First, we're going to talk about getting discovered because if people are going to buy and sell property from you, they need to know that you exist. Creating and uploading videos on YouTube regularly helps you maximize your online presence, putting you near the top of the list for two of the biggest search engines in the world: Google search and YouTube search.
Not only that but if you take those videos and embed them on your website, that will give your website a huge SEO (search engine optimisation) boost. So, you'll get views on those videos and more traffic to your website.
Maximising Reach with Real Estate Video Production
Another great thing about property marketing videos is that once you've shot and edited them, a lot of the hard work is done, and now, all you have to do is post those videos everywhere to attract subscribers. I keep my videos under 10 minutes long and then upload them to YouTube and embed them on my website, but I can also put them in places like IGTV and LinkedIn. Depending on your target demographic, that will help even more people discover you as a realtor.
Staying Top of Mind with Realtor Video Ideas
Next, I want to talk about staying top of mind through real estate marketing videos because this is another huge advantage of creating videos; it keeps people thinking about you. Let's think about the times that you've gotten referrals in the real estate industry due to effective marketing. When someone calls one of your clients and asks them if they know any good realtors, you want them to think of your name first and if they've just finished watching one of your videos, then it's your name that's going to come up, and it's going be you who gets that business.
This doesn't just count for referrals for new buyers and sellers; it also counts for business opportunities. For instance, if someone is trying to think of an ambitious realtor to invite to a high-profile event, and again, your name comes to mind, then you're going to be invited to take advantage of those business opportunities.
Establishing Leadership Through Real Estate Video Production
Finally, I want to talk about leadership because one of the best ways to create a career as a property dealer or in any industry is to be viewed as a leader in your field. Video can do a lot for you in this respect. By creating content that provides real value for your clients, you're going to generate a lot of goodwill.
People want to work with an expert in many industries, especially in property dealing. If you create content, interact with your clients, and provide knowledge and advice, then they will definitely come to see your expertise and want to work with you.
Conclusion and Contact Information
I hope that you found this blog post hugely helpful. If you are looking for someone to help you shoot and/or edit content for real estate, or you just need somebody reliable to help you shoot videos and photos for your Toronto listings, I'm available to help. Just message @galaxycreativeto